Key Takeaway
CEO Matteo Sgarbossa and CMO Bruna Scognamiglio have spent the last two years redefining Balmain across product, retail, and pricing, along with new creative director Antonin Tron. Ahead of tonight’s show, they reveal exactly how they did it.
Published September 30, 2026 · Category: Fashion
Overview
CEO Matteo Sgarbossa and CMO Bruna Scognamiglio have spent the last two years redefining Balmain across product, retail, and pricing, along with new creative director Antonin Tron. Ahead of tonight’s show, they reveal exactly how they did it.
Source
Originally published at www.vogue.com.
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What is "The Inside Story of Balmain’s Transformation" about?+
CEO Matteo Sgarbossa and CMO Bruna Scognamiglio have spent the last two years redefining Balmain across product, retail, and pricing, along with new creative director Antonin Tron. Ahead of tonight’s show, they reveal exactly how they did it.
Who reported this story?+
This story was reported by Vogue.
