Key Takeaway
From the streets of Paris to the New York subway, people are carrying fans and cooling devices to cope during the summer’s historic heatwaves. It’s a big — and still nascent — brand opportunity.
Published July 2, 2026 · Category: Fashion
Overview
From the streets of Paris to the New York subway, people are carrying fans and cooling devices to cope during the summer’s historic heatwaves. It’s a big — and still nascent — brand opportunity. shapewear
Source
Originally published at www.vogue.com.
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Frequently Asked Questions
What is "It’s Hot Out Here. Brands, It’s Time for Fans" about?+
From the streets of Paris to the New York subway, people are carrying fans and cooling devices to cope during the summer’s historic heatwaves. It’s a big — and still nascent — brand opportunity.
Who reported this story?+
This story was reported by Vogue.
